Strategic Plan
2024 - 2027
Vision
Within the next three years, grow the Writers of the Mendocino Coast into a successfully run chapter of the California Writers Club with annual funding of $11,000, providing encouragement, skill building, publishing opportunities, social connection, and community for the writers and aspiring writers of the Mendocino Coast.
Mission
Writers of the Mendocino Coast connects writers with community, creativity, and craft.
Strategies—Implement over the years 2024-2027
1. Attract new members with improved marketing materials, networking with community partners, and outreach to diverse and younger populations.
2. Expand community participation by using social media, partnering with community organizations, and improving the website.
3. Build the organizational structure by clarifying the board member application process, defining volunteer opportunities, and organizing committees.
4. Improve programs by providing more member networking, public readings, public writing sessions, and online prompts.
5. Grow the operating funds with revenue streams from the anthology, fundraising events, sponsorships and grants, and expanded club membership.
Action Plans—Implement over calendar year 2026
1. Add a WMC Information Page to the Anthology by November 30.
2. Promote member writing through at least two public readings, audio on the website, and radio spots by October 31.
3, Promote WMC through branded merchandise sales by July 31.
4, Revamp website by changing platform, adding member promotions, a donation button, and a PayPal button for membership fees, merchandise, and anthology sales by April 30.
5. Market WMC to Mendocino College writing students by regular communications with the instructors by August 31.
6. Redefine and implement writer scholarship program with high school participants by Jun 30.
7. Launch a program that provides WMC members with a regular writing opportunity over Zoom or in person by April 30.
8. Offer time and space at monthly meetings for members to discuss and share their writing and promote their books by March 31.
9. Establish a system to track attendance at monthly meetings by including the meeting count with the board minutes starting February 8.
10. Recruit at least four volunteers as program “shadows” to assist with the delivery of Earth Day Booth, SmatchUp, Ekphrasis, and the anthology by March 1.
Objectives—what we will measure
1. Increase operating funds to $10,000 by June 30.
2. Increase membership from 86 to 90 by July 1.
3. Increase monthly meeting attendance to a total of 300 by program year end November 30.